With syndication, readers
can find your blog through blog-search sites like Technorati, Weblogs.com, Daypop,
Feedster, Bloglines, and Syndic8. As a blog reader, syndication also simplifies building
collections of blogs to read.
Syndication is about delivering information (also called newsfeeds, or just plain feeds) from
your site to other sites or applications. When you syndicate your site, you can deliver just
headlines, full-text rendering of your postings, or some portion of them. Applications
called aggregators, or feedreaders, ping the server periodically (typically hourly) to see
what??™s new and deliver new content to readers who have subscribed to your feed.
NOTE
You??™ll learn more about feedreaders in Chapter 16, ???Collaborating With Others.???
There are two popular formats to syndicate with: RSS and Atom. This is another religious
war you can choose to participate in, or not. RSS (also known as Rich Site Summary) is
the older format. Development of this format is run by Dave Winer of Userland Software.
A group of developers/bloggers decided that RSS wasn??™t providing the features they
wanted and developed the Atom standard.
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