. . . xxi
PART 1?– ?– ?– Phase I of Development
?– CHAPTER 1 Starting an E-Commerce Site . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
?– CHAPTER 2 Laying Out the Foundations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
?– CHAPTER 3 Starting the TShirtShop Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
?– CHAPTER 4 Creating the Product Catalog: Part 1. . . . . . . . . . . . . . . . . . . . . . . . . . . . 63
?– CHAPTER 5 Creating the Product Catalog: Part 2. . . . . . . . . . . . . . . . . . . . . . . . . . . 113
?– CHAPTER 6 Product Attributes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175
?– CHAPTER 7 Search Engine Optimization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
?– CHAPTER 8 Searching the Catalog . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 221
?– CHAPTER 9 Receiving Payments Using PayPal. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 249
?– CHAPTER 10 Catalog Administration: Departments and Categories . . . . . . . . . . 267
?– CHAPTER 11 Catalog Administration: Products and Attributes . . . . . . . . . . . . . . . 305
PART 2?– ?– ?– Phase II of Development
?– CHAPTER 12 Creating Your Own Shopping Cart . . . . . . . . .
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