Over the course of this book, you will develop the necessary skills to get your business up
on the Web and available to a worldwide audience. In each chapter, you will implement and
test new features of your e-commerce web site, and you will learn the theoretical foundations
required to understand the implementation details. The features are presented in increasing
complexity as you advance throughout this book, so that your journey will be as pleasant and
painless as possible. By the end, you??™ll understand the concepts, and you??™ll have the knowledge
to create your own powerful web sites.
Owners of the first edition will find that a large part of the book has been rewritten and
many features have been added, as a result of the advances in the web development scene and
the extensive feedback we??™ve received from the readers of the first edition. Now, you??™ll find the
book teaches you AJAX techniques, how to implement search engine optimization and product
attributes, and many other exciting features.
The case study is presented in three phases of development. The first phase focuses on
getting the site up and running as quickly as possible and at a low cost. Although not yet fully
featured, at the conclusion of this phase, your site will have a fully functional, searchable
product catalog and will be capable of accepting PayPal payments, enabling you to begin generating
revenue immediately.
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