The second phase concentrates on increasing revenue by improving the shopping experience.
In this phase, you??™ll learn how to proactively encourage customers to buy more by implementing
a dynamic product recommendations mechanism. You??™ll also implement your own custom
shopping cart to replace the PayPal one we??™ll implement initially, and you??™ll add AJAX features
to your site.
In the third phase, we??™ll show you how to increase your profit margins by reducing costs
through automating and streamlining order processing and administration and by handling
credit card transactions yourself. You also learn how to integrate external functionality through
web services and improve your customer??™s shopping experience by adding product review
functionality.
We hope you??™ll enjoy reading our book, and that you??™ll find it useful and relevant to your
development projects!
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Who This Book Is For
Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition is aimed
at developers looking for a tutorial approach to building a full e-commerce web site from design
to deployment. The book teaches most of the necessary concepts and guides you through all
the implementation steps, but it??™s assumed that you have some basic knowledge of building
web sites with PHP and MySQL. W. Jason Gilmore??™s Beginning PHP and MySQL: From Novice to
Professional, Second Edition (Apress, 2006) can provide this foundation knowledge for you.
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