?– INTRODUCTION xxii
Phase I of Development
The first phase of development consists of the first 11 chapters of the book, and it concentrates
on establishing the basic framework for the site and putting a product catalog online. We??™ll
start by putting together the basic site architecture and deciding how the different parts of the
application will work together. We??™ll then build the product catalog into this architecture.
Chapter 1: Starting an E-Commerce Site
In this chapter, we??™ll introduce some of the principles of e-commerce in the real world. You
see the importance of focusing on short-term revenue and keeping risks down. We look at the
three basic ways in which an e-commerce site can make money. We then apply those principles
to a three-phase plan that provides a deliverable, usable site at each phase of this book.
Chapter 2: Laying Out the Foundations
The first chapter offered an overview of e-commerce in the real world. Now that you??™ve decided
to develop a web site, we start to look in more detail at laying down the foundations for its
future. We??™ll talk about what technologies and tools you??™ll use, and even more importantly, how
you??™ll use them.
Chapter 3: Starting the TShirtShop Project
In this chapter, you??™ll prepare the ground for developing the TShirtShop project??”the e-commerce
web site you??™ll be creating throughout the book.
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