Chapter 6: Product Attributes
Many online stores allow shoppers to customize the products they buy. For example, when
selling t-shirts (as TShirtShop does), it??™s common to let your customer choose the size and
?– INTRODUCTION xxiii
color of the t-shirt??”sparing them the fashion risk of one-size-and-one-color fits all. In this
chapter, we??™ll implement the product attributes feature in TShirtShop.
Chapter 7: Search Engine Optimization
Search engine optimization, or simply SEO, refers to the practices employed to increase the
number of visitors a web site receives from organic (unpaid) search engine result pages. Today,
the search engine is the most important tool people use to find information and products on
the Internet. Needless to say, having your e-commerce web site rank well for the relevant keywords
will help drive visitors to your site and increase the chances that visitors will buy from
you and not the competition! In this chapter, we??™ll update TShirtShop so that its core architecture
will be search engine friendly, which will help marketers in their efforts.
Chapter 8: Searching the Catalog
In the preceding chapters, you will have implemented a functional product catalog for TShirtShop.
However, the site still lacks the all-important search feature. The goal in this chapter is to allow
the visitor to search the site for products by entering one or more keywords.
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