In Chapter 10, we deal with administering departments and categories.
Chapter 11: Catalog Administration: Products and Attributes
This chapter completes the catalog administration features by implementing products and
product attributes management features. Once this chapter is complete, your site administrators
will be able to create products, assign products to new departments or categories, create
or delete product attributes, and so on.
?– INTRODUCTION xxiv
Phase II of Development
The second phase of development teaches you how to increase revenue by improving the
shopping experience. In this phase, you??™ll learn how to proactively encourage customers to
buy more by implementing a dynamic product recommendations mechanism, and you??™ll also
implement AJAX and search engine optimization features.
Chapter 12: Creating Your Own Shopping Cart
With this chapter, you enter the second phase of development, where you start improving and
adding new features to the already existing, fully functional e-commerce site. In Chapter 12,
you??™ll implement the custom shopping cart, which stores its data in the local database. This
provides you with more flexibility than the PayPal shopping basket, over which you have limited
control and which you can??™t save into your database for further processing and analysis.
Chapter 13: Implementing AJAX Features
In this chapter, we??™ll enhance our fully functional shopping cart and product catalog using the
technology that made web development headlines in 2005.
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