You could
even automatically contact a third-party supplier and have the supplier ship the goods
straight to the customer.
Information: When you handle the whole order yourself, you can record and collate all
the information involved in the transaction??”and then use it for marketing and research
purposes.
By integrating the order processing with the warehouse, fulfillment center, or suppliers,
you can reduce costs significantly. This might reduce the need for staff in the fulfillment center
or allow the business to grow without requiring additional staff.
Acquiring information about customers can feed back into the whole process, giving you
valuable information about how to sell more. For example, using that data, you could e-mail
customers with special offers or just keep in touch with a newsletter. You also could analyze
buying patterns and use that data to formulate targeted marketing campaigns.
During Phase III, which is covered in Chapters 16 through 22, you will learn how to
??? Build a customer accounts module so that customers can log in and retrieve their
details every time they make an order
??? Allow customers to add product reviews
??? Integrate Amazon.com products into your web site using XML Web Services
??? Establish secure connections using Secure Socket Layer (SSL) so that data sent by users
is encrypted on its travels across the Internet
??? Charge credit cards using DataCash, Authorize.
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