Also, it??™s very easy to add your own
attribute groups and attribute values, as you see fit.
Our t-shirt shop is really shaping up! But we won??™t compete well on the Internet if the search
engines have a hard time understanding and ranking our site. Worse, if we don??™t carefully craft
our site for search engines, we could actually lose ranking instead of gaining it! Because it can
be very difficult to retrofit a site for search engine optimization, it??™s important that we begin
addressing it early on in our design and development. In some cases, trying to retrofit a site is
so difficult developers decide to simply start again from scratch! But we know that we need to
plan from the beginning, so let??™s proceed to improving our catalog for search engine optimization
right now.
CHAPTER 6 ?– PRODUCT ATTRIBUTES 188
Search Engine Optimization
After adding product attributes to your site, you??™re probably eager to add new features as
well, such as accepting user payments, product searching, or the shopping cart. We??™ll do that
soon, we promise! Before that, there??™s one detail to take care of: we need to prepare the web
site foundation to support our search engine optimization efforts. This is an important topic,
because it directly affects the profitability of a web site, so let??™s get started!
Search engine optimization, or simply SEO, refers to the practices employed to increase
the number of visitors a web site receives from organic (unpaid) search engine result pages.
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