Today, the search engine is the most important tool people use to find information and products
on the Internet. Needless to say, having your e-commerce web site rank well for the relevant
keywords will help drive visitors to your site and increase the chances that visitors will buy
from you and not the competition!
Although not (yet) rocket science, search engine optimization is a complex subject in the
even larger subject of search engine marketing. In this chapter, we??™ll update TShirtShop so that
its core architecture will be search engine friendly, which will help marketers in their efforts.
?– Note If you??™re serious about search engine optimization??”and you should be!??”we recommend that you
continue your studies with more detailed books on this subject, because this single chapter cannot cover it
in much depth. Search Engine Optimization for Dummies(Peter Kent. For Dummies, 2004) and Search Engine
Optimization: An Hour a Day(Jennifer Grappone and Gradiva Couzin. Sybex, 2006) are two excellent resources
that will teach you more about the basics of SEO. Professional Search Engine Optimization with PHP: A Developer??™s
Guide to SEOby Cristian Darie and Jaimie Sirovich (Wrox, 2007) is your comprehensive guide into the
world of SEO with PHP and explains, with many more details, all the topics covered in this chapter. Reading
usability and user psychology books, such as Prioritizing Web Usability(Jakob Nielsen and Hoa Loranger.
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