The fact that the site is already structured properly certainly helps.
The following SEO-related details have already been implemented:
??? We correctly used page headings and other markup, so that search engines will be able
to identify the page??™s important copy.
??? We don??™t have duplicate content. The catalog doesn??™t contain identical pages, or page
fragments, which can incur search engine penalties.
CHAPTER 7 ?– SEARCH ENGINE OPTIMIZATION 190
??? The product, department, and category pages are easily reachable.
??? We didn??™t use (and will not use) technologies such as Flash and AJAX, whose content is
unreadable by search engines, to generate content. Later in this book, you??™ll see an
example of using AJAX in a way that doesn??™t affect search engine visibility.
Supporting Keyword-Rich URLs
Have a look at the following URLs, and choose the one you like better:
??? http://localhost/tshirtshop/index.php?index.php?product_id=87
??? http://localhost/tshirtshop/christmas-tree.html
Of course, you want to have URLs such as the second one in your web site. Not only do
they contain keywords that are relevant for the content of the page, which can impact search
engine rankings, but they??™re also more appealing to a human visitor. We??™ll call the first URL
a dynamic URL and the second a keyword-rich URL.
Long story short, we want our site to contain keyword-rich URLs.
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