When adding each new feature of the web site, we??™ll make sure to follow general SEO
guidelines, so when we launch the web site, the search engines will be our friends, not our
enemies.
In following chapters, we??™ll continue making small SEO improvements. For now, the foundations
have been laid, and we??™re ready to continue implementing another exciting feature in
TShirtShop: product searching!
CHAPTER 7 ?– SEARCH ENGINE OPTIMIZATION 220
Searching the Catalog
???What are you looking for???? This is a question you??™re often asked when visiting a retail
store. Offering assistance in finding the products customers are searching for can bring significant
profits to a business, and this rule applies to web stores as well. In this chapter, we??™ll add
the product searching feature to our TShirtShop, which will help visitors find the products
they??™re looking for.
You??™ll see how easy it is to add this feature to TShirtShop by integrating the new components
into the existing architecture. In this chapter, you will
??? Analyze the various ways in which the product catalog can be searched.
??? Create the necessary MySQL data structures that support product searching.
??? Write the data and business tiers used to implement the search feature.
??? Build the user interface for the catalog search feature using Smarty componentized
templates.
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