If your web site knows
how to suggest additional products to your visitors in a clever way, they might end up buying
more than initially planned. You have undoubtedly already seen this strategy in action on many
successful ecommerce sites, and there is a reason for that??”it increases profits.
In this chapter, you??™ll implement a simple but efficient product recommendation system
in your TShirtShop web store. You will
??? Add product recommendations to the product details pages. These recommendations
will promote additional products that were ordered together with a particular product.
??? Add product recommendations to the shopping cart pages. These recommendations will
promote products that were ordered together with the products in the shopping cart.
Implementing these features isn??™t particularly difficult, but finding the perfect recommendations
mechanism is always an interesting task.
Increasing Sales with Dynamic Recommendations
You can implement a product recommendations system in several ways, depending on your
kind of store. Here are a few popular ones:
Up-Selling: Up-selling is the strategy of offering consumers the opportunity to purchase
an upgrade or a little something extra based on their requested purchase. Perhaps the
most famous example of up-selling??”???Would you like to super-size that??????”is mentioned
to customers when they order a meal at McDonald??™s.
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