Specifically, in Chapter 12 we showed you how to design your own customized shopping
cart, which you could use instead of PayPal??™s shopping cart.
In Chapter 13 we described how to use AJAX for your product catalog and customized
shopping cart. The improvements to your web site weren??™t major, but today??™s educated customers
are likely to appreciate the application??™s better-perceived performance. Additionally,
programming AJAX is an important skill that you??™ll likely find very useful when developing
your future web projects.
In Chapter 14 we implemented the order processing mechanism that works with the
shopping cart you??™ve implemented in Chapter 12.
In Chapter 15, we showed you how to gather information from each customer order and
use it to implement a dynamic cross-selling mechanism using the ???Customers who bought
this also bought . . .??? and the ???You might also like . . .??? marketing techniques.
Chapters 16??“22 consisted of the third stage of development, where you added advanced
features to TShirtShop. After completing Chapter 22, your site knows how to process credit
card transactions, manage a professional order pipeline, accept product reviews from customers,
and integrate with Amazon.com through web services.
Specifically, in Chapter 16 we created the customer accounts feature, so that we can keep
track of every individual customer??™s orders.
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