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David Berube

"Practical Reporting with Ruby and Rails"

You can use similar techniques anywhere you need to load
CSV data into MySQL or when you need to create lightweight CSS graphs from CSV data.
The next chapter covers how to do reporting using SugarCRM, a popular customer
relationship management (CRM) system.
CHAPTER 7 n TRACKING EXPENDITURES WITH PAYPAL 153
Creating Sales Performance
Reports with SugarCRM
According to Peter Drucker, the famous management consultant, ???the purpose of business
is to create a customer.??? The way to create customers is with sales, and when you
have a large and active sales force, your salespeople will generate a huge, and often
intimidating, amount of customer data. Systems that manage customer data are called
customer relationship management (CRM) systems. An excellent choice is an open
source product called SugarCRM (http://www.sugarcrm.com/), which is freely available
for download and use but also offers paid technical support services.
The example in this chapter demonstrates how to produce a sales performance
report with SugarCRM, as well as how to use two open source utilities??”html2ps and
Ghostscript??”to create PDFs from HTML documents.


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