In some cases, you can make this easier and faster by writing
custom servers with Mongrel, as in this chapter??™s example. Additionally, you can easily
create graphical interfaces for financial applications by using FXRuby to create a portable
and easy-to-use interface, and Remarkably and XmlSimple can make the graphical interface
and the server communicate easily.
In the next chapter, you??™ll see how you can analyze large amounts of data from an
Apache web server to get valuable cost/sale information about advertising campaigns.
CHAPTER 9 n INVESTMENT TRACKING WITH FIDELITY 187
Calculating Costs by Analyzing
Apache Web Logs
At the time of this writing, theWeb is less than 20 years old. While that may seem like a
lifetime in software terms, in business terms, the Web is still an infant, with countless
new ventures being built around it.
Because the Web is such a new business concept, we??™re still developing benchmarks
for measuring the success of new approaches. Therefore, it can be difficult to determine
exactly how well a fledgling startup is doing, particularly if it??™s in a prerevenue phase.
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