Of
course, one way to measure success is through advertising revenues gained by traffic.
However, many startups have not defined a plan to monetize their traffic. Rather, they
hope to create a massive source of traffic and sell out to a large company, which will then
devise a plan for deriving revenue from the traffic. As a result, the essential value of those
startups is their web traffic, and analyzing that traffic??”not to mention finding ways to
increase it??”is vitally important.
Logically, traffic plays a significant role beyond advertising results. For businesses
selling a product or service, traffic is extremely important, because web-based sales are
a function of traffic. Accordingly, it makes sense for these businesses to analyze traffic
much in the same way brick-and-mortar stores analyze customer visitation and purchase
patterns. While some of these questions can be answered by prepackaged tools like
AWStats (http://awstats.sourceforge.net/), analyzing complex questions sometimes
calls for custom reporting software.
Pages:
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273