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David Berube

"Practical Reporting with Ruby and Rails"

find(:all)
g = Gruff::Bar.new(1000)
g.title = "Cost Per Sale Report"
g.legend_font_size = 16
g.y_axis_label = 'Cost (USD)'
advertisers.each do |a|
visitor_addresses = Hit.find(:all,
CHAPTER 10 n CALCULATING COSTS BY ANALYZING APACHE WEB LOGS 211
:group=>'remote_addr',
:conditions=>['http_referrer= ? ',
a.referrer_url]
).map { |h| h.remote_addr }
sale_count = Hit.count('remote_addr',
:conditions=>['remote_addr IN (?)
AND
path_info LIKE "/cart/checkout%"',
visitor_addresses])
total_cost = visitor_addresses.length*a.cost_per_click
cost_per_sale = total_cost / sale_count
g.data(a.company_name, [a.cost_per_click, cost_per_sale ] )
end
g.labels = {0 => 'Cost Per Click', 1 => 'Cost Per Sale' }
g.minimum_value = 0
g.write(graph_tempfile_name)
graph_tempfile_name
end
The graph options are slightly different from the get_visitor_graph_tempfile
function, but otherwise get_sale_graph_tempfile is similar to that function. The big difference
is that instead of simply displaying the total number of visitors, it displays the cost
per click and cost per sale.


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