org/export/rss_sfnews.php, which is the RSS feed for Ruby-
Forge. The next line uses the items method of the feed and calls its each method to iterate
through each feed item, and then the title method of each item is used to print the item
titles. You can access other attributes of each item, such as the URL of the full view of the
item, the date it was updated, and so forth. If it??™s included in the RSS feed, the full text of
an item is available through the description method.
FeedTools can also parse Atom and Channel Definition Format (CDF) feeds, as well
as generate news feeds in RSS, Atom, or CDF form. You can find out more about Feed-
Tools at its home page: http://sporkmonger.com/projects/feedtools/.
nNote CDF is an obscure Microsoft format similar to RSS or Atom. You can find out more about CDF at
http://en.wikipedia.org/wiki/Channel_Definition_Format.
CHAPTER 11 n TRACKING THE NEWS WITH GOOGLE NEWS 216
Company News Coverage Reporting
Suppose your company is investing heavily in public relations in the hope that the media
coverage will lead to sales.
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