Even better, the importer is very easy to use and familiar. It is activated with a doubleclick
and communicates information with simple dialog boxes that mostWindows users
will find comfortable to use.
Summary
Microsoft Office is used every day by businesspeople everywhere, and those businesspeople
often have extensive experience using Microsoft Office programs to analyze data.
You can often enhance the utility of your software by using Microsoft Office output formats.
Access or Excel can be a ???catchall??? analysis tool for a host of miscellaneous
questions not directly answered by your reporting, and therefore you can empower your
users, which is what reporting??”and, for that matter, open source software??”is all about.
The next chapter covers how you can plan Google AdWords advertising campaigns
using Hpricot, Active Record, and HTML reports.
CHAPTER 12 n CREATING REPORTS WITH RUBY AND MICROSOFT OFFICE 260
Tracking Your Ads with
Google AdWords
According to a 2005 report by PricewaterhouseCoopers, $385 billion dollars are spent
on advertising annually.
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