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C H A P T E R 1 3
Obviously, conducting an effective Google AdWords campaign requires some strategy.
This chapter??™s example is a reporting system that will help you optimize a selection
of ads, so that each click is as cheap as possible.
Obtaining Google AdWords Reports
For the example in this chapter, you need to start with a report on the past performance
of your ads. Fortunately, you can do this fairly easily. Google AdWords offers a number of
different report types, each of which can be viewed in several ways, ranging from HTML
to XML or CSV format.
If you don??™t have access to a Google AdWords account, you can feel free to download
a sample XML file in the Source/Downloads area of the Apress web site (http://www.
apress.com) or from http://rubyreporting.com/examples/google_adwords_sample.xml.
However, if you already have a Google AdWords account with some data in it, you
can retrieve your own report as follows:
1. From the Google AdWords site, click the Report tab.
2. Click Create a New Report.
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