0109810764463432"
cpc="182767" cost="66710000" name="February 2010" />
Note that XML is whitespace-agnostic, and the original format that the XML comes
in has much less whitespace, so files downloaded from PayPal will be less readable than
the file shown here. (Functionally, though, there isn??™t any difference; the XML structure
is the same.)
Planning an AdWords Campaign
Suppose you work for a technology company that specializes in developing software for
a variety of open source languages. Since the company is small and does not have a fulltime
sales staff, it uses Google AdWords to get leads on new clients.
The problem is that the company??™s developers prefer different languages, and the
company wants to determine which language should receive the most ad revenue. In
order to answer this question, your company is temporarily spending an equal amount of
money for one ad for each of the languages. The plan is to use the data gathered to decide
how to spend a smaller budget efficiently.
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