Summary
Google AdWords is a powerful platform for delivering your ad content. It has a variety of
powerful reporting tools available online, but, like virtually any reporting tools, they have
their limits. Here, you saw how to use the Google AdWords XML export and Hpricot to
create a more complicated report. In fact, in just a few lines of code, you created a tool
that will read in Google AdWords data and generate an estimated campaign plan that
optimizes spending to get the most clicks in the least amount of money??”potentially
saving a huge amount of advertising money.
This completes the examples of specific Ruby reports. Over the course of the book,
you??™ve seen a lot of different techniques for using Ruby and related tools to find answers
to reporting questions. You??™ve also seen a number of different ways to present those
answers in convenient forms. I??™ve shown you how you can use Ruby, SQL, and a few gems
to quickly create flexible reports that perform well and can be used in almost any context
??”from the Web, to a command-line batch process, to a desktop application, to a cell
phone.
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