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4. With some luck you will fi nd a good metaphor for your project.
Of course, we want to achieve a meaningful result with our product box. That
doesn ??™ t necessarily mean that we ??™ ll have less fun. Don ??™ t hesitate to think about
crazy things; play with your ideas, and think about a great name for the system,
a logo, striking advertising slogans. You will see that the result is very good. A
relaxed atmosphere normally encourages creativity among all participants. And if
you need a document that is more formal than the product box, you can easily
derive it from the product box.
A logo or a striking slogan can serve as a metaphor for the system. It will be
much easier for the project staff to remember it than dryly formulated goals. In
fact, it ??™ s ??? a story everybody??”customer, developer, manager??”can use to intuitively
explain the functionality of the system ??? [2].
Pay attention not to lose your goals out of sight during the course of the
project. It often happens that a project is successfully completed and celebrated
from the technical perspective.


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