We are going to need to define our overarching goal, but we don??™t need to go into the detail about
every part of the journey until we are on the road. After looking at what the site will achieve, we will then look
at any issues within the user interface of the website which will lead us into the code.
3.1.1 The site??™s goals
For any website, there is only one question that needs to be answered from the user??™s point of view: What does
this site do for me? If we can identify whom we want to be asking this question and what the answer is, then
we have a website that will get visitors. There are some secondary questions to ask too, including working out
how to fund the site, but these are relatively minor compared to ensuring that the site gets visitors.
One way to describe features of a website is to use ???stories???. These are paragraphs of prose that explain
how a certain feature works from a very high level perspective. A user-story??™s main benefit over a ???proper
specification??? is that it is written in a way that normal people (i.e. the client!) can understand. We can use the
same mechanism to describe the entire website too and use prose to describe the goals of our website:
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