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Rick Greenwald, Robert Stackowiak, Jonathan Stern

"Oracle Essentials: Oracle Database 11g"

Establishing this infrastructure has to produce a clear business benefit and
an identifiable return on investment (ROI). Executives are key throughout the
process because business intelligence coordination often crosses departmental
boundaries, and funding likely comes from high levels.
Your business intelligence project should provide answers to business problems that
are linked to key business initiatives. Ruthlessly eliminate any developments that
take projects in another direction. The motivation behind the technology implementation
schedule should be the desire to answer critical business questions. Positive
ROI from the project should be demonstrated during the incremental building
process.
Common Misconceptions
Having too simplistic a view during any part of the building process (a view that
overlooks details) can lead to many problems. Here are just a few of the typical (and
usually incorrect) assumptions people make in the process of implementing a business
intelligence solution:
??? Sources of data are clean and consistent.


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