Your long-term strategy must embrace emerging trends, such as the need to meet
compliance initiatives or the need for highly available solutions. The rate of change
and the volume of products being introduced sometimes make it difficult to sort
through what is real and what is hype. Most companies struggle with keeping up
with the knowledge curve. Traditional sources of information include vendors, consultants,
and data-processing industry consultants, each of which usually has a
vested interest in selling something. The vendors want to sell products; the consultants
want to sell skills they have ???on the bench,??? and IT industry analysts may be
reselling their favorable reviews of vendors and consultants to those same vendors and
consultants. Any single source can lead to wrong conclusions, but by talking to multiple
sources, some consensus should emerge and provide answers to your questions.
252 | Chapter 10: Oracle Data Warehousing and Business Intelligence
The best place to gain insight is discussing business intelligence projects with other
similar companies??”at least at the working-prototype stage??”at conferences.
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